I'm Joel Pérez , owner of Apoyo Coaching and Consulting, LLC. and a Professional Certified Coach (PCC) with the International Coaching Federation (ICF).

I’m passionate about helping leaders navigate the complexities of Diversity, Equity, Inclusion and Belonging. My path to founding Apoyo Coaching began with a transformative experience. I was a young leader in college during the Rodney King beating, and that historic event propelled me to develop my ability to lead exceptionally in the areas of diversity, equity, inclusion, and belonging (DEIB). I went on to earn my doctorate and additional certificates in leading DEIB efforts and I am now a seasoned leader who has been doing this work for over thirty years as a C-suite executive, a chief diversity officer, and now as a coach to individuals and a consultant to organizations that want to be intentional about integrating diversity, equity, inclusion, and belonging into their ethos. My experience has also helped me be a better parent and leader in my faith and local community. At Apoyo Coaching, our mission is to equip and support clients in achieving their professional and holistic goals. Using a foundation of YOUR vision for your success, we leverage our years of experience to support you in your development.